Date: 2017 Category: Education Entrepreneurship Game Project Size: 6 weeks My Contribution: Project Management Game Design Tools: paper prototype
I worked on this project in the summer of 2017. "Build Your Company" is a simulation game developed at Oeclab targeted towards elementary school students. At its most basic, the game is a presentation building tool that lets players experience being an entrepreneur. I designed the game to make players complete each task following a level-based user flow. The ending is a final idea pitch deck. The "Entrepreneurs Game" was a part of the BYC.
Through conducting BYC thinking aloud testing with actual players, I realized that though elementary school children can easily identify a problem and propose a solution, most feel lost once they have to monetize their ideas.
I placed mentor entrepreneurs. The players would take a simple personality test and be matched with mentors based on real-life entrepreneurs, such as Sheryl Sandberg, who would provide indirect clues to guide players towards a sustainable business model. By providing guidelines at each difficult juncture, the mentor character helped players successfully navigate the final stage in the next playtest.
I chosed entrepreneurs and made a propensity test. Students will be matched with an entrepreneur character, one by one.
The chosen entrepreneurs are familiar to those who are interested in startups, but the students may not be familiar. Therefore I have provided a detail of the entrepreneur and a description of the company.